Why Hiring a Blog Writer Could Be the Best Decision for Your Content Strategy
If you're looking to streamline your content creation process and see tangible results, hiring a professional blog writer might be the game-changer you need.
Blogging isn’t just about typing out words or polishing up an AI-generated draft. It’s about weaving a narrative that captivates readers, aligns with SEO and UX standards, and reflects the unique voice of your brand. Successful blogging requires a mix of technical skills (think SEO, metadata, interlinking), strong copywriting abilities, and a deep understanding of both your audience and what Google values.
In this guide, I'll walk you through the essentials of outsourcing your blogging efforts and finding the right content writers to help you achieve your goals.
Let’s dive in!
What Exactly Does a Blog Writer Do?
A blog writer takes a topic and transforms it into an article that’s optimized for search engines and aligned with your content goals.
Typically, they’ll follow a content brief that includes focus keywords, an outline, and specific instructions. This clear communication minimizes the need for revisions and ensures that the final product meets your expectations.
But beyond just following a brief, a skilled blog writer excels in several key areas:
- Keyword research and analysis
- Title copywriting
- Article outlining
- SEO and blog UX
- Niche research and competitor analysis
- Capturing brand voice and tone
- Storytelling
- Holding the reader’s attention
- Simplifying complex ideas
- Concise writing
- Empathy towards the audience
- Creativity
The Perks of Outsourcing Your Writing
You can’t do it all, and effective time management often means knowing when to outsource. Hiring a blog writer allows you to reclaim your time and focus on other aspects of your business. But there are more benefits to outsourcing than just saving time.
Here’s why hiring a blog writer, rather than relying solely on AI, is a smart move:
- Human writing and experience are key for SEO
- Quality content builds trust and authority
- Improved consistency in your blog posts
- High-quality content boosts SEO performance
- Increased productivity
- Fresh perspectives on your content
- Easier to scale your content strategy
- Access to expert knowledge and experience
How to Find the Right Blog Writer (3 Proven Methods)
Search Freelance Sites Platforms like Upwork and Fiverr are popular places to find blog writers. They’re also budget-friendly, with some writers offering services as low as $10. Just make sure to check reviews and use AI-checkers if a deal seems too good to be true.
Work With a Content Agency For a more structured approach, consider content agencies. They often assign client success managers to ensure your content is consistent and high-quality. This option tends to be pricier, but the results can justify the cost.
Hire Directly If you find a writer you like, you can reach out to them directly. This method helps build a strong working relationship and can offer better deals than going through an agency, without compromising on quality. Just make sure their style and expertise match your brand’s needs.
What to Look for in a Great Blog Writer (7 Key Traits)
SEO and Blog UX Knowledge A great blog writer understands the intricacies of SEO and how to create content that not only ranks well but also provides a good user experience. They know how to use keywords effectively, format posts for readability, and stay updated on SEO best practices.
Niche Experience or Strong Research Skills Experience in your niche is valuable, but if that’s not available, strong research skills are a must. When vetting writers, ask for samples of related work, conduct a writing assessment, or inquire about their research process.
Online Writing Experience Writing for the web is different from other forms of writing. Look for writers with a portfolio of published work or a personal blog that showcases their skills and style.
Attention to Detail Just like in music production, where small details can make or break a track, in blogging, attention to detail can elevate content from average to exceptional. This includes everything from thorough research to precise grammar and punctuation.
Ability to Match Your Brand’s Voice Consistency is key in content marketing. A great blog writer can adapt their style to match your brand’s voice, whether it’s casual, formal, technical, or playful.
Asks the Right Questions A thoughtful writer doesn’t just dive into a project; they ask questions about your brand, audience, and goals to ensure their content aligns with your vision.
Understands the Value of Their Work Quality content isn’t cheap, and a good writer knows their worth. While budget-friendly options are tempting, investing in a skilled writer often saves you time and money in the long run by reducing the need for rewrites and edits.
Frequently Asked Questions
How do you pay a blog writer? Payment methods vary depending on how you hire the writer. Platforms like Fiverr handle payments directly, while freelancers may prefer PayPal, bank transfers, or services like Stripe.
Why hire a blog writer when AI is available? AI is a great tool for brainstorming and refining content, but it can’t fully replace human writing. Google’s E-E-A-T guidelines emphasize the importance of content created by humans with real experience, which AI can’t replicate.
What should I budget for a blog writer? Rates vary, but expect to pay around $0.06 to $0.10 per word for quality content. More experienced writers may charge higher rates, but the investment often pays off in better content and less time spent on revisions.
What’s the process of working with a blog writer? The process varies depending on whether you work with an agency, a freelance platform, or directly with a writer. Communication and contract handling are typically done through the platform or directly with the writer.
By understanding what a blog writer can offer and knowing what to look for, you can make a more informed decision and get the most out of your content strategy. Happy blogging!